In enterprises with strong cultures, everybody knows where they want to go and do what they need to get there.

在企业文化氛围浓厚的公司，每位员工都有很强的目标感，并且知道如何实现自己的目标。

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They need to build strong cultures, delight their customers, establish their own competitive advantages and, yes, justify their rising valuations.

他们需要建立强大的企业文化，取悦客户，建立起自身的竞争优势，当然，还有证明他们不断增长的身价。

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That makes sense. Cultures all squeezed together, like in Japan, have a strong incentive to be cooperative.

这样比较很有意义，文化总是并行的，比如日本，该国的文化类型中有很强的合作动机。

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But strong cultures can lead to strategic rigidity, as Apple Computer discovered.

ECONOMIST: How to live long and prosper

We published a book, Corporate Culture and Performance, arguing that strong corporate cultures that facilitate adaptation to a changing world are associated with strong financial results.

FORBES: Does corporate culture drive financial performance?

And on a personal level, they are increasingly choosing not to work for large firms with strong corporate cultures that do not suit their political beliefs or their character.

ECONOMIST: A survey of the young: The disaffected | The